At a time when Western music has been dominating the tastes of listeners across the world, an alternative musical institution emerged from South Asia in the form of Coke Studio Pakistan.
More than eight years have passed and Coke Studio Pakistan is among the top platforms in Asian mp3 charts and in YouTube viewership all over the world.
In India, Coke Studio Pakistan is the most popular music TV show on YouTube – with a larger fanbase from India than even Pakistan itself.įor the first time in 2008, the world listened to the melodies of Pakistani music with the introduction of Coke Studio by the Coca Cola Company. ‘Take Kashmir, give us Coke Studio’, is the response of Indian journalist Jyoti Malhotra to TV journalist Hamid Mir while discussing the Kashmir dispute.
0 kommentar(er)
